Natalie’s Orchid Island Juice: A Decade of Women-Led Partnership

At Made Outside, we take great pride in the long-standing relationships we build with our clients. By bringing purpose and strategy to the branding, packaging, and website, we help elevate brands and drive their success. One of our most rewarding collaborations has been with Natalie’s Orchid Island Juice, a company that epitomizes dedication to quality […]
Xtrema Ceramic Cookware: Innovating with Pure Ceramic Quality

Xtrema Ceramic Cookware distinguishes itself with a 100% pure ceramic construction, avoiding metal coatings. Highlighted in Organic Authority and Forbes, Xtrema is recognized as a top choice for health-conscious cooks. Their Signature Series Cookware Set, made from clay, water, and natural oxides and fired at 2,500°F, offers superior heat retention and durability. In these featured […]
The Psychology of Color in Branding and Purchasing Power: How Color Theory Drives Food & Beverage Brands

At Made Outside, we know that color is more than just a visual element—it’s a strategic tool that taps into consumer psychology, especially in the food and beverage industry. The right use of color not only reinforces a brand’s identity but also impacts purchasing decisions in subtle but powerful ways. A Lesson in Freshness Natalie’s […]
Repackaging for Success: The Impact of Innovative Packaging Design on Brand Growth

In the competitive world of consumer packaged goods (CPG), packaging is far more than just a vessel for your product. It’s a powerful tool that can influence consumer perception, enhance brand identity, and drive sales. Innovative packaging design is not only about aesthetics but also about functionality and alignment with brand values. When done right, […]