Xtrema Ceramic Cookware distinguishes itself with a 100% pure ceramic construction, avoiding metal coatings. Highlighted in Organic Authority and Forbes, Xtrema is recognized as a top choice for health-conscious cooks. Their Signature Series Cookware Set, made from clay, water, and natural oxides and fired at 2,500°F, offers superior heat retention and durability. In these featured articles, the cookware is praised for its suitability for stovetop, oven, and grill use, and its PFAS, PTFE, and PFOA-free design ensures both safety and flavor integrity.
Despite its impressive quality and performance, Xtrema faced challenges with brand perception and market positioning. When we began working with them, the brand appeared outdated and misaligned with current market trends and price points, creating a disconnect with new customers visiting their direct-to-consumer website.
At Made Outside, we are proud to have partnered with Xtrema to redefine ceramic cookware through exceptional storytelling, content creation, positioning, and overall visual brand enhancements.
Visual Storytelling
Made Outside refined Xtrema’s visual branding to highlight its innovation and premium quality. We revamped Xtrema’s brand story and messaging to better connect with consumers who were previously missed by outdated marketing. We emphasized the personal dedication behind the family-owned brand, designed a user-friendly e-commerce website to showcase products and brand ethos, and managed photoshoots to create high-quality visual content. Additionally, we ensured that the packaging reflected the cookware’s premium quality and developed engaging digital ads and social media content to boost brand awareness.
Our efforts resulted in a 200% increase in click rates, significantly boosting sales, traffic, and brand loyalty for Xtrema. The successful collaboration continues to thrive, reflecting our shared values and commitment to excellence.
Please see our work with Xtrema HERE.