The Evolution of Legacy Brands: How to Modernize Without Losing Your Roots

Legacy brands hold a special place in the market, representing tradition, quality, and familiarity. However, as consumer preferences and market dynamics evolve, even the most beloved brands must adapt to stay relevant. The challenge lies in modernizing the brand’s image while preserving the essence that made it successful in the first place. Let’s explore how […]

The Power of Consistency: How Cohesive Branding Across Channels Drives Success

In today’s digital and physical marketplaces, brand consistency is more than a best practice—it’s a strategic imperative. Maintaining a cohesive brand presence across all touchpoints, from packaging to digital platforms, is crucial for building recognition, trust, and customer loyalty. When executed effectively, consistent branding not only enhances a brand’s identity but also fosters a deeper […]

Natalie’s Orchid Island Juice: A Decade of Women-Led Partnership

At Made Outside, we take great pride in the long-standing relationships we build with our clients. By bringing purpose and strategy to the branding, packaging, and website, we help elevate brands and drive their success. One of our most rewarding collaborations has been with Natalie’s Orchid Island Juice, a company that epitomizes dedication to quality […]

A New Era for Poppy Hand-Crafted Popcorn

At Made Outside, we take immense pride in partnering with clients to help tell their stories in ways that resonate with consumers. Our latest project with Poppy Hand-Crafted Popcorn marks a significant milestone for this beloved all-natural gourmet popcorn company as they celebrate their 10th anniversary and unveil new packaging and leveled up brand experience. […]

Elevating Fruition Chocolate: The Role of Packaging in Retail Shopping and Gifting

Fruition Chocolate, frequently featured in national publications like Bon Appétit and The New York Times, is often regarded as the ideal luxury gift. Renowned for its artisanal approach and top-tier ingredients, Fruition’s dark milk chocolate bar, made with 68% cacao sourced from Peru’s Marañón Canyon, exemplifies this commitment to quality. According to both articles, Fruition […]

Xtrema Ceramic Cookware: Innovating with Pure Ceramic Quality

Xtrema Ceramic Cookware distinguishes itself with a 100% pure ceramic construction, avoiding metal coatings. Highlighted in Organic Authority and Forbes, Xtrema is recognized as a top choice for health-conscious cooks. Their Signature Series Cookware Set, made from clay, water, and natural oxides and fired at 2,500°F, offers superior heat retention and durability. In these featured […]

Tighties: Redefining Activewear

Tighties leggings are designed to enhance both exercise and daily activities by promoting improved blood flow to the legs. As highlighted in The Wall Street Journal, these leggings are a must-have tech gadget for the new year, setting a new standard in activewear. The article also touches on their innovative design, which supports muscle engagement […]

The Essential Role of Brand Purpose in Modern Business

In today’s rapidly evolving market, brand purpose has become a critical factor for success. Companies that clearly define and communicate their purpose are better positioned to connect with consumers, drive loyalty, and achieve sustainable growth. The Growing Importance of Brand Purpose In the past, companies could succeed by simply offering a high-quality product or service […]

Why Brand Positioning is the Cornerstone of Marketing Strategy

At Made Outside, we believe that a robust brand positioning strategy is the cornerstone of any successful marketing effort. Understanding and leveraging brand positioning can be the difference between a brand that thrives and one that struggles to find its place in the market. Let’s delve into why brand positioning is crucial and how it […]

The Psychology of Color in Branding and Purchasing Power: How Color Theory Drives Food & Beverage Brands

At Made Outside, we know that color is more than just a visual element—it’s a strategic tool that taps into consumer psychology, especially in the food and beverage industry. The right use of color not only reinforces a brand’s identity but also impacts purchasing decisions in subtle but powerful ways. A Lesson in Freshness Natalie’s […]