The Psychology of Color in Branding and Purchasing Power: How Color Theory Drives Food & Beverage Brands
At Made Outside, we know that color is more than just a visual element—it’s a strategic tool that taps into consumer psychology, especially in the food and beverage industry. The right use of color not only reinforces a brand’s identity but also impacts purchasing decisions in subtle but powerful ways. A Lesson in Freshness Natalie’s […]
Is It Time to Rebrand? Here’s How to Know
Rebranding can be a challenging but necessary decision, especially when your company’s evolution is outpacing its image. A rebrand can refresh your company’s look, reposition your messaging, or clarify your value in today’s fast-changing market. But how do you know when it’s the right time? Let’s take a closer look at the telltale signs: 1. […]
Maximizing Shelf Impact: Packaging Design Tips for CPG Brands
In today’s crowded retail spaces, your product’s packaging is often the first—and sometimes only—chance to grab a shopper’s attention. For consumer packaged goods (CPG) brands, effective packaging is more than just a protective layer; it’s a crucial marketing tool that can influence purchase decisions. At Made Outside, we believe that successful packaging design is about […]
From Local Favorites to National Brands: How to Scale Your CPG Business with Strategic Rebranding
The journey from a beloved local product to a nationally recognized brand is one of the most exciting challenges for consumer packaged goods (CPG) companies, especially those rooted in vibrant local communities like Asheville, North Carolina. It requires not only growth in production and distribution but also a strategic shift in branding that resonates with […]
Sustainability Sells: How Thoughtful Practices Can Elevate Your Brand
In an era where environmental concerns and ethical practices have become integral to consumer decision-making, sustainability is no longer just a trend—it’s a vital component of modern branding. Consumers today are increasingly seeking out brands that align with their values, particularly those committed to sustainability. This shift in consumer behavior presents a significant opportunity for […]
Repackaging for Success: The Impact of Innovative Packaging Design on Brand Growth
In the competitive world of consumer packaged goods (CPG), packaging is far more than just a vessel for your product. It’s a powerful tool that can influence consumer perception, enhance brand identity, and drive sales. Innovative packaging design is not only about aesthetics but also about functionality and alignment with brand values. When done right, […]
