“The great value is focusing on our company’s history of over 92 years, family owned, and having the consumers recognize this. When we changed our packaging design with Made Outside it boosted overall sales in branded business 12% which is over 2 million in one year. ”
Jim Anderko, SVP Sales & Marketing at Venus Wafers
Venus
- Co-Packing
Since its founding in 1931, Venus Wafers has been a trusted name in natural, wholesome products. Over the past decade, Kara has guided the company through significant growth, including the repositioning of its family brands, Mariner and Capéachio’s. In 2023, a comprehensive repackaging of over 30 SKUs led to a 12% increase in sales and over $2 million in additional revenue. Venus Wafers, one of the few companies that manage production, packaging, and shipping, recently achieved a premium acquisition based on this success.
- Brand Strategy
- Brand Architecture
- Brand Development
- brand messaging
- Packaging Design
- Website Design + development
- website Copywriting
- creative direction
- Art Direction
- photoshoot + Styling
- Video Production
- Marketing Strategy
- email marketing
- collateral designs
- sales materials
- tradeshow booths
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Venus Wafers, while maintaining its dedication to being natural from the start, needed to modernize its family brands and strengthen its position in the co-packing and private labeling sectors. They sought to showcase their unique capabilities as one of the only companies offering end-to-end solutions, from product production to direct shipping, while continuing to stay true to their authentic identity.
The Solution
Kara and her team undertook a complete repositioning and rebranding of over 30 SKUs, crafting a cohesive brand strategy that focused on storytelling through packaging and messaging. This refreshed design emphasized their longstanding commitment to natural ingredients, while also highlighting their expanded services in co-packing and private labeling. A new website boosted sales leads by 40-50%, and targeted email marketing campaigns resulted in a sixfold increase in open rates, creating a more engaged audience.
The rebranding led to a 12-15% surge in sales, driving over $2 million in additional revenue. Products were in high demand, frequently selling out, and customer feedback was overwhelmingly positive. The new packaging and brand strategy also facilitated the acquisition of several new West Coast retail accounts, expanding Venus Wafers’ national footprint. These achievements culminated in a premium acquisition, affirming their leadership in both the specialty cracker market and the co-packing/private labeling industry.
In 2023, a thorough repackaging of more than 30 SKUs resulted in an impressive 12% increase in sales, generating over $2 million in additional revenue.
(2) Website Design and Development — with boosted user experience, better descriptions of capabilities and heightened sales funnel the website had incredible success within the first few months of launching.
email newsletter
(3) Photography and Styling — our art direction, styling, and production quality helped boost brand connection and awareness throughout marketing and sales efforts. The timeless approach has allowed long-term use of images and Venus has been using them for over 5 years.
you might also like...
Book a Discovery Call
Discover how Made Outside can assist your company. Schedule a 20-minute call to discuss your needs and goals. We’ll provide an overview of Made Outside and explore how we can support your business, helping you achieve clarity and direction.
We are hard at work creating a positive digital footprint.
Follow us if you are seeking inspiration.
Learn How Your Company or Brand Can Capitalize on a $15 BILLION Industry that Keeps Growing.
A huge market shaped by new consumer preferences is unfolding and many brands are missing out. Learn how understanding and adapting to consumer behaviors can drive growth and customer loyalty in a competitive market.
"*" indicates required fields
LET’S BUILD a brand that matters. LET’S ACCELERATE your growth. LET’S CREATE a company built on purpose. LET’S DEEPEN your consumer connection.
