Undercurrent Coffee
- Coffee Shop
Undercurrent Coffee, founded by Todd and Erin Huber, set out to create a cozy neighborhood coffee shop focused on ethical and sustainable practices. Kara’s team helped build their brand from the ground up, and today, Undercurrent is a thriving local favorite. With intentional sourcing, healthy food options, and passionate staff, the brand has resonated deeply with its community.
- Brand Strategy
- Brand Development
- brand messaging
- Website Design
- Art Direction
- photoshoot + Styling
- Social Media Graphics
- Collateral Design
- Menu Design
- merchandise
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Undercurrent Coffee, while driven by a clear vision of ethical sourcing and community connection, needed to establish a cohesive brand identity that resonated with its values and attracted loyal customers. With numerous local coffee shops in the area, they faced the challenge of standing out while staying true to their mission of sustainability and neighborhood appeal. The goal was to create a brand experience that would not only draw people in but foster long-term relationships with the local community.
The Solution
Kara’s team developed Undercurrent Coffee’s brand through messaging, photography, website design, menu design, signage, and more, emphasizing its inviting atmosphere and ethical values to stand out in the coffee shop industry. This branding success led to a second location and a strategic partnership with Not Just Coffee and Nightswim, doubling their footprint and expanding their influence within the local coffee community.
The selection below includes photography from Made Outside and Undercurrent Coffee.
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