“The rebrand not only brought more cohesion and simplicity to our operations and business growth, but it also attracted the right customers. The success is evident in the numbers.
They make us money every time.”
Jennifer Logan, Marketing & HR at Troia Foods
Troia Foods
- Food Distribution
- Local Natural Products
Troia Foods, based in Monterey, California, underwent a significant transformation following its acquisition three years ago. Initially specializing in dairy distribution, the company expanded its offerings and realigned its corporate vision with the help of Made Outside. Our agency was tasked with redefining Troia’s brand identity to reflect this evolution, with a strong emphasis on supporting local purveyors and farms throughout California and partnering with brands that support sustainable practices or all-natural products. This rebranding effort, combined with strategic social media and growth marketing initiatives, not only strengthened Troia’s market presence but also led to a remarkable 25% increase in new customer sales and a 200% increase in new vendor relationships. Additionally, Troia experienced a 66% growth in organic web traffic, underscoring the effectiveness of the strategic initiatives implemented. Made Outside continues to work closely with Troia Foods, supporting its leadership team every week.
- Brand Strategy
- Brand Development
- brand messaging
- Website Design + development
- website Copywriting
- social media graphics
- collateral design
- vehicle wraps
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Troia Foods faced the challenge of evolving from a traditional dairy distributor to a more diversified and purpose-driven company. With a new vision that included supporting local farmers and promoting non-dairy and alternative products, as well as partnering with brands that support sustainable practices or all-natural products, Troia needed a brand identity that could encapsulate this transformation while also highlighting their deep-rooted connection to the local California community. Additionally, the company sought to reduce its reliance on industry giants like Kehe, Sysco, and UNFI, and instead, focus on sustainable practices that resonated with their customers. This required a comprehensive rebranding, social media strategy, and growth marketing plan to effectively communicate their new values and mission.
The Solution
Made Outside partnered with Troia Foods to redefine its brand identity, strategically incorporating the company’s rich family history, community focus, and purpose-driven initiatives. We emphasized Troia’s commitment to supporting local purveyors and farms throughout California and aligning with brands that support sustainable practices or all-natural products. This rebranding effort created a strong emotional connection with their target audience and set the stage for future growth and acquisitions.
In addition to the rebranding, we collaborated with Troia to strategize their business acquisitions, ensuring alignment with their new purpose-driven positioning. Our approach enabled Troia to successfully reduce its dependence on large industry players and focus on local and sustainable practices.
We also developed a robust social media strategy and growth marketing plan, which were instrumental in driving brand awareness and engagement. These efforts contributed to a 66% growth in organic web traffic, with 63% of all traffic coming from organic searches. Our SEO strategy and email marketing campaigns delivered impressive results, with click-through rates 293.44% higher than the industry average and open rates 146.96% above the norm.
The rebranding and marketing strategies have had a profound impact, leading to a 200% increase in new vendor relationships, a 25% rise in new customer sales, and a tripling of new client inquiries. These successes have driven Troia’s impressive growth trajectory, and Made Outside continues to work closely with Troia Foods, supporting its leadership team every week to ensure ongoing success.
supportive brand elements
before working with made outside
primary family of brands
“The team at Made Outside exceeded our expectations with their thoughtful approach and detailed design and strategy process. The rebrand not only brought more cohesion and simplicity to our operations and business growth, but it also attracted the right customers. The success is evident in the numbers; since partnering with Made Outside, we’ve aligned with the right vendors, clients, and partners with each marketing effort. We continue to rely on Made Outside for marketing and growth services, consistently seeing higher than average ROI thanks to Kara’s team.
We will continue to work with and partner with Made Outside because they are trustworthy, have our best interests at heart, and are excellent stewards of our brand. They make us money every time.”
(2) Website Design and Content Creation – the digital experience was centered around building brand authority and pushing new customers to contact their sales team.
(3) Email Marketing, Social Media and Print Collateral – this timeless approach has effectively increased sales and boosted brand awareness among new customers.
Vendor relationships increased by over 200%. Updating your brand goes beyond visual appeal – it drives customer engagement, increases clicks, and boosts sales.
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