Sun Raised Foods
- Consumer Packaged Goods
Made Outside partnered with Sun Raised Foods to develop its brand identity, packaging, and marketing materials, helping position it as a leader in sustainable, pasture-raised lamb products. Drawing from the founders’ Norwegian roots and their innovative solar farm management in North Carolina, we focused on communicating the brand’s unique story through messaging, packaging design, and a high-end photoshoot with art direction and styling.
- Brand Strategy
- Brand Development
- brand messaging
- Packaging Design
- Art Direction
- photoshoot + Styling
- Collateral Design
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Sun Raised Foods needed a cohesive brand that communicated its sustainable farming practices, unique lamb products, and origin story while standing out in the artisan meat market.
The Solution
To bring Sun Raised Foods to life, we developed a brand that not only reflected its sustainable farming practices but also connected with consumers on a deeper, personal level. By crafting authentic messaging that highlighted its Norwegian heritage and innovative use of sheep for solar farm maintenance, we ensured its story resonated with the target market. The premium packaging design emphasized the quality of its award-winning lamb products, while a styled photoshoot showcased the natural beauty of its farms and the craftsmanship behind its artisan lamb salami, charcuterie, and cuts. By weaving together a narrative of sustainability, tradition, and quality, we positioned Sun Raised Foods to thrive in a growing market of conscious consumers. As a result, the brand has become a recognized name in artisan meats, with its lamb products gaining popularity through farm-to-table dinners, farmers markets, restaurants, and online sales. Sun raised Foods’ award-winning products, including the prestigious “Made in NC” food award in 2022, have solidified their presence in the market.
before
after
(2) Packaging Design and Strategy — captures the essence of their brand, enhances shelf appeal, and communicates their commitment to quality and sustainability.
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