Suffolk Punch
- Food + Hospitality
Suffolk Punch Brewing is a fusion of brewery, kitchen, and coffee bar, standing out for its commitment to craftsmanship and innovation. We managed the branding, menu design, signage, photography, and website to craft a unified brand experience. Our goal was to create a cohesive identity that showcased Suffolk Punch’s creativity and positioned it as a must-visit destination in Charlotte.
- Brand Strategy
- Brand Development
- brand messaging
- Website Design
- Art Direction
- Shopify
- photoshoot + Styling
- Social Media Graphics
- collateral design
- Menu Design
- Merchandise
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Launching a new brewery in a saturated market was no small feat, especially in a location that was, at the time, considered off the beaten path. Suffolk Punch knew the area would eventually thrive, but convincing foot traffic to come for coffee, beer, and after-hour gatherings posed a challenge. The brewery strategically positioned itself along the light rail, banking on the area’s future growth. Over time, their foresight paid off, as Suffolk Punch became one of the most popular and sought-after breweries and hangout spots in Charlotte.
The Solution
We developed a comprehensive brand strategy that showcased Suffolk Punch’s innovative spirit and its unique blend of offerings. The branding, menu design, and signage were designed to be approachable yet modern, appealing to both coffee lovers and craft beer enthusiasts. The photography captured the vibrant atmosphere, while the website highlighted Suffolk Punch’s multifaceted approach, helping attract both local patrons and visitors. The brand’s alignment with the growth of the light rail area cemented its position as a top destination, contributing to its long-standing success in Charlotte’s competitive brewery scene.
you might also like...
Book a Discovery Call
Discover how Made Outside can assist your company. Schedule a 20-minute call to discuss your needs and goals. We’ll provide an overview of Made Outside and explore how we can support your business, helping you achieve clarity and direction.
We are hard at work creating a positive digital footprint.
Follow us if you are seeking inspiration.
Learn How Your Company or Brand Can Capitalize on a $15 BILLION Industry that Keeps Growing.
A huge market shaped by new consumer preferences is unfolding and many brands are missing out. Learn how understanding and adapting to consumer behaviors can drive growth and customer loyalty in a competitive market.
"*" indicates required fields
LET’S BUILD a brand that matters. LET’S ACCELERATE your growth. LET’S CREATE a company built on purpose. LET’S DEEPEN your consumer connection.
