South Shore
- Plant-Based
- Consumer Packaged Goods
Made Outside partnered with South Shore Snacks, a new brand from long-term client Venus Wafers, to develop a distinctive identity for their wholesome snack line. Set to launch at food shows in late 2024, South Shore Snacks is on track to be picked up by retailers nationwide.
- Brand Strategy
- Brand Development
- brand messaging
- Brand Guide
- Packaging Design
- Creative Direction
- Art Direction
- Collateral Design
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
South Shore Snacks needed to establish a distinct brand identity that stood apart from Venus Wafers while maintaining its commitment to quality, clean ingredients, and delicious snacking options.
The Solution
We provided a full brand strategy for South Shore Snacks, including brand development to create a fresh identity that positioned the company as a modern, wholesome snack brand. Our packaging design featured bold, eye-catching elements that conveyed both flavor and healthfulness, while the website we developed offered a seamless e-commerce experience to drive online sales and customer engagement. Additionally, we crafted collateral and sales materials to support retail distribution and market penetration. Since its launch, South Shore Snacks has quickly gained traction in the market, building a loyal customer base and expanding its retail presence, contributing to the ongoing success of Venus Wafers.
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