“I couldn’t love our new branding more. Made Outside was intentional with learning about me, learning about the brand and learning the why’s of Poppy. Then they crafted the entire brand to tell our story.”
Ginger Frank, Founder of Poppy Hand-Crafted Popcorn
Poppy Hand-Crafted Popcorn
- Consumer Packaged Goods
- Natural Product
In 2022-2023, Made Outside partnered with Poppy Hand-Crafted Popcorn to rejuvenate its brand as it grew its brand presence and celebrated its 10th anniversary. By infusing the brand with a bold new personality and cohesive visual identity, we successfully redefined its presence in the snack and gift market. The projects we worked on encompassed a comprehensive rebranding initiative, including all-new brand messaging, brand visuals, support assets, new packaging design, a new Shopify website, art direction, styling and photography content, social media strategy, and collateral design. Our efforts not only drove significant sales growth but also earned the prestigious Best of Show at the 2023 Addy Awards.
The work we completed has won 2 GOLD Addy Awards and took home BEST OF SHOW in the 2022 Addy Award Competition.
- Brand Strategy
- Brand enhancement
- art direction
- packaging design
- Website Design + development
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- social strategy
- catalog development
- collateral design
- merchandise
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Poppy Hand-Crafted Popcorn, a beloved all-natural gourmet popcorn company, has experienced rapid growth, with a 150% year-over-year increase since 2018. However, their existing packaging lacked consistency and did not fully reflect the brand’s ethos of joy, fun, and gift-worthiness. With their expansion into larger markets and retailers, it was crucial to create packaging that was visually cohesive and aligned with the brand’s core values of storytelling and purpose. Poppy needed a solid and consistent foundation to support their continued growth and to elevate their brand experience in this competitive sector. The current brand was scattered, easy to scale, and not effectively selling the product or the Poppy story.
The Solution
Working closely with Poppy’s founder and CEO, Ginger Frank, we brought her vision of joy and fun to life through a refreshed brand and packaging design. The new packaging design encapsulated the brand’s personality while maintaining visual consistency across the product line. Custom illustrations and a thoughtfully curated color palette helped communicate the brand’s story, emphasizing the quality of the product and its appeal as a premium gift item.
In addition to packaging, we managed the creation of photography content, social media strategy, and graphics and collateral design to ensure a cohesive brand presence across all channels. This comprehensive approach unified Poppy’s visual identity and positioned them strongly in the gift market. Ginger expressed her satisfaction, stating, “Made Outside walked this journey with us and really brought my heart for the brand to life.”
The successful launch of Poppy’s new packaging and website, combined with our strategic storytelling and design, significantly enhanced their brand presence. The project was recognized with multiple awards, including the Best of Show at the 2023 Addy Awards, underscoring the impact of our work in elevating Poppy’s brand in the competitive gift market.
Made Outside was involved in several photoshoots with Poppy Hand-Crafted Popcorn. The selection below includes photography from Made Outside and client-provided images, which were captured by Tim Robison and Rachel McIntosh through Poppy Hand-Crafted Popcorn.
before
after
The new packaging and brand updates better positioned the company for enhanced retail placement, more corporate partnerships and boosted sales within current retailers.
custom illustrationS
“It was time for us to do a brand refresh, grow into our future phase of business and bring our branding together in a cohesive way. Made Outside walked this journey with us and really brought my heart for the brand to life. The team is super friendly, cares about their clients, cares about doing good work, knows current trends and which way design, branding and marketing is leaning and is very relationally driven. This means a lot to me.”
(2) Website Design and Social Media – The Digital Experience was centered around pushing sales. The social strategy and Shopify Website were built to create personality and a quicker path to purchase online.
1
put your all into everything
Rarely in life does anything get handed to you (unless it’s our delicious popcorn, of course). At Poppy, working hard and giving 100% every day is popped into our DNA. Founded on an idea and a vision, with little cash or actual experience, simply validates that dreams can come true. What keeps us inspired? Flavor experimentation, natural ingredient sourcing, growing our team and finding new ways to brighten the day.
2
you can’t fake real
At Poppy, we strive to make the world a better place by spreading joy and caring about others. We make our popcorn with love and intention because that’s what it takes to succeed and to spread the positivity we seek. So, what’s the Poppy secret? Real people, real flavors, real love, real ingredients, real joy.
3
gifting joy
The world is certainly a better place when people are happy, and to us, giving gifts is one of life’s greatest pleasures! Whether it’s a birthday, end of the school year, a get-well wish or just to say “I miss you,” popcorn makes everything better! We are here to spread happiness, joy, smiles and cheer!
4
community over competition
We believe we can share more than just popcorn. We’ve got ideas, advice, connections and laughter to spread. At Poppy, we prefer to build a supportive community and invite all who seek inspiration and entrepreneurship to sit at our table. We know it’s not typical, but we’re not a typical kind of company. Our focus is to grow together, support one another and find ways for all of us to succeed, because it’s more fun when we’re all winning, collaborating and sharing.
(3) Collateral and Content Creation – with a heavy footprint in retail, Poppy required digital and printed catalogs, sales sheets, and photography content showcasing the products unique brand positioning and personality to sell across all sales channels.
Styled photoshoots set your brand and products apart from competitors. The diverse and relatable content helps consumers relate which spikes engagement and sales.
Merchandise and promotional items bring brands personality and allow the world outside your current customer base to learn or have curiosity about your brand.
And at a very low cost.
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