Orrman’s Cheese Shop
- Consumer Packaged Goods
- Natural Products
Made Outside partnered with Orrman’s Cheese Shop for a complete rebrand, including a high-end photoshoot with art direction and styling, a new Shopify website, and cohesive branding assets. The goal was to elevate their brand, grow wholesale accounts, expand catering, and increase reach beyond the city with lasting, versatile content.
- Brand Strategy
- Brand Enhancements
- Brand Messaging
- Brand Guide
- Packaging Design
- Website Design + Development
- Creative Direction
- Art Direction
- photoshoot + Styling
- food styling
- Collateral Design
- Email Marketing
- social media graphics
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Orrman’s needed an updated brand strategy, vehicle wrap, messaging, and social media presence to better reflect its story and the quality of its artisanal offerings. They also tripled their retail size location and needed updated signage, merchandising, and visuals.
The Solution
We developed a sophisticated yet approachable brand for Orrman’s with a revamped Shopify website, enhanced retail store visuals, a high-end photoshoot, and cohesive design elements that positioned them as industry experts. This rebrand led to increased online sales, doubled wholesale accounts, expanded delivery services, and broader recognition beyond the city. With seamless online ordering, a newly designed delivery van, and growth in catering and customer reachability, Orrman’s saw a significant boost in brand awareness.
We continue to support Orrman’s today.
supportive brand elements
(2) Shopify Website Design, Development + Social Media – transformed for a visually stunning, and captivating presence that connects with their audience.
(3) Collateral Design and Content Creation – effectively communicating the brand’s message and resonating with their target audience.
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