Le Creuset
- Cast Iron Cookware
Le Creuset, a renowned cookware manufacturer famous for its brightly enamel cast-iron bakeware, sought to expand its product lines to include kitchen tools, dinnerware, serveware, and other essentials for cooks and hosts. To support this expansion, Le Creuset hired Kara’s team to build compelling campaigns around both new and existing product lines. The team brought a fresh perspective, focusing on cross-promotion and engagement, while demonstrating deep expertise in the food and beverage space. Many of the content pieces created and products promoted during this collaboration are still being used online and in retail stores across the U.S.
- Campaign Development
- Creative Concepts
- Food Styling
- Recipe Development
- Photography
- Video Production
- Website Design
- Content Creation
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
As Le Creuset expanded its offerings beyond cookware to include a broader range of kitchen and dining essentials, the company needed to create compelling campaigns that would resonate with its existing customer base while attracting new audiences. The challenge was to maintain the brand’s strong identity in cookware while effectively promoting the expanded product lines. This required a creative approach that could seamlessly integrate these new products into the Le Creuset tradition, all while engaging consumers in a meaningful way.
As a nationwide, D2C brand with a decade in business and countless life-changing 5-star reviews, this family-started, family-owned brand had an ambitious mission to help all people find health with safe pots, pans, skillets and baking sheets that don’t leach toxic chemicals like other brands. We were up for the challenge.
We first started with a brand refresh to align the brand look and feel, colors and fonts with the target demographic. Then moved into content creation and website UX/UI design within the Shopify+ platform.
The Solution
A comprehensive creative strategy that extended beyond traditional campaigns and content creation was delivered. We focused on cross-promotion and engagement by leveraging their deep expertise in the food and beverage space. The team provided a full suite of services, including food styling, recipe development, photography, video production, and web design, to create campaigns that not only highlighted Le Creuset’s expanded product lines but also reinforced their central role in household traditions. The effectiveness of this work is evident in the fact that many of the content pieces created and products promoted are still being used online and in retail stores across the U.S., helping to sustain the brand’s legacy and relevance.
With the foundation strongly planted in the ground, we continued to elevate the brand with a website solid strategy, intuitive UX/UI wireframing, exquisite and unique design, and on-brand copywriting. Take a peek at Xtrema.com and shop around for the only 100% pure ceramic cookware on the market for a truly healthful lifestyle.
This project completed while co-owner of The Plaid Penguin.
before
after
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