Harris & Ruddock
- Plant-Based
- Consumer Packaged Goods
At Made Outside, we’ve been honored to guide Harris and Ruddock for over a decade, transitioning them from Viva Raw, a fresh pressed juice company, to a leading non-dairy CPG brand specializing in plant-based cheese, milk, and spreads. Our collaboration involved a complete rebrand, including logo, packaging, website, and strategic messaging that connects with their farming heritage while focusing on the future of slow-food traditions and plant-based alternatives.
- Brand Strategy
- Brand Development
- brand messaging
- Packaging Design
- Website Design + Development
- website Copywriting
- Email Marketing
- Creative Direction
- Art Direction
- social media graphics
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Harris and Ruddock faced the challenge of pivoting from the competitive juice market into a more profitable and sustainable non-dairy food sector. They needed to transition their loyal customers from Viva Raw while maintaining their connection to farming and ensuring their new plant-based products resonated with both old and new customers.
The Solution
The rebrand solidified Harris and Ruddock’s position in the non-dairy CPG market, resulting in increased retail presence and sustained customer loyalty. Their products are now available in over a dozen retailers, with continued expansion through direct online sales. This successful pivot not only moved them toward a more sustainable and profitable business model but also fostered ongoing growth and innovation in the plant-based food sector.
Key elements of this success included a custom Shopify website that provided a seamless online shopping experience, a social media strategy that engaged audiences with relevant content and meaningful conversations, and collateral and sales materials that amplified their brand story and drove retail success.
The selection below includes photography from Made Outside and images captured for Harris & Ruddock by Jordan Allen.
(2) Packaging Design and Strategy — enhancing product visibility on shelves while also reflecting the brand’s commitment to quality and craftsmanship.
(3) Shopify Website Design and Development — seamlessly blends aesthetics and functionality, effectively showcasing their products and elevating the overall user experience.
social media posts
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