Made Outside undertook a comprehensive rebranding initiative that began with a refreshed logo and the development of brand assets, including colors, fonts, and support elements. We created detailed brand guidelines to ensure consistency across all platforms and designed new packaging that aligned with Green Compass’s sustainability and purpose-driven values.

Our team provided visual direction for photography, art direction, and styling, ensuring a cohesive and visually appealing brand presence that communicated Green Compass’s commitment to ethical practices. The rebranding extended to social media graphics, advertising campaigns, and website design, all crafted to highlight Green Compass’s use of organically grown hemp and full control of the supply chain.

To further emphasize Green Compass’s dedication to purpose-led growth, we developed the “Hemp for Humanity” campaign, which showcased the brand’s commitment to sustainability and the well-being of both consumers and the planet. This campaign became a cornerstone of Green Compass’s brand messaging, reflecting its mission to make a positive impact through every product and initiative.

The results? Our rebranding and repositioning of Green Compass successfully elevated the company’s status in the plant-based wellness industry. The refreshed brand identity, combined with purpose-driven campaigns like “Hemp for Humanity,” reinforced Green Compass’s commitment to quality, sustainability, and transparency, leading to increased consumer trust and a stronger market presence. The collaboration with Made Outside not only helped Green Compass move away from its cannabis roots but also established it as a trusted leader in natural wellness solutions, with sustainability and purpose at the forefront of its brand.