Fruition Chocolate
- Consumer Packaged Goods
Made Outside partnered with Fruition Chocolate to rebrand, repackage, and reposition their products over 8 years ago. The packaging, which remains timeless and continues to reinforce its artisanal quality, has contributed to its sustained growth. Fruition’s chocolates are recognized as some of the best, regularly featured in renowned publications like Bon Appétit, The New York Times, and Tasting Table, showcasing their award-winning, small-batch craft chocolates.
- Brand Strategy
- Brand Enhancements
- Brand Guide
- Packaging Design
- Website Design
- Art Direction
- Creative Direction
- Collateral Design
- Email Marketing
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Fruition needed a visual identity that matched the premium quality of their chocolate while standing out in a competitive artisanal market.
The Solution
Made Outside crafted a cohesive and lasting brand identity for Fruition through packaging design, website development, and collateral, emphasizing the craftsmanship behind their chocolates and giving the brand a sophisticated yet approachable image. This rebranding has positioned Fruition Chocolate’s prominently in the premium market, with their packaging playing a vital role. Frequently featured in top-tier publications, Fruition has grown into a highly respected and beloved craft chocolate brand, with its timeless branding continuing to fuel its growth and broad consumer reach.
The selection below includes photography from Made Outside and client-provided images, which were captured for Fruition Chocolate by Casey Robinson and Chris Pieta.
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