“Made Outside brought my vision for Frenchy’s to life with clean, timeless branding and seamless execution. Their local expertise and personal investment shaped this project more than I ever expected.”
Chris Sarette, Founder at Frenchy's
Frenchy’s Sip and Shop
- Food + Hospitality
In 2023, Frenchy’s Ship and Shop partnered with Made Outside to bring a brand-new neighborhood bottle shop to life in Charlotte, NC. Inspired by owner Chris’s travels through France — where wine was not just a drink, but a ritual of gathering and connection — Frenchy’s was envisioned as a welcoming spot for discovering natural wines, global craft beers, and small-batch beverages. From strategy to execution, Made Outside delivered a comprehensive brand identity and visual system that shaped Frenchy’s personality both in-store and online. Our scope included creative direction, logo development, brand guidelines, signage, and marketing templates — all crafted to introduce Frenchy’s as Charlotte’s go-to destination for “drinks worth drinking.”
- Creative Direction
- Logo Development
- Brand Guidelines
- Collateral Design
- Social Media Content
- Interior + Exterior Signage
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
As a brand-new retail concept, Frenchy’s needed a strong identity that reflected its distinct perspective — equal parts playful, curated, and neighborhood-driven. The challenge was to build a recognizable, cohesive system that could scale across in-store signage, printed collateral, menus, and social platforms — all while feeling personal and rooted in Chris’s inspiration from France. The brand also needed to balance sophistication with approachability to appeal to design-forward, beverage-curious consumers.
The Solution
Made Outside designed a layered and expressive brand identity that captured Frenchy’s playful spirit and elevated offerings. Drawing from French influence, we combined bold typography, friendly language, and a flexible visual system that extended across signage, menus, marketing templates, and social content. This comprehensive creative suite gave Frenchy’s the tools to launch confidently, maintain brand cohesion, and grow its presence in Charlotte’s beverage scene. With thoughtful creative direction and a unified visual language, we helped establish Frenchy’s as a neighborhood staple — a place to discover natural wines, global beers, and good company in equal measure.
“Working with a local partner was really important to me. Even though I had a clear vision for Frenchy’s, the team truly brought it to life—refining and elevating the concept every step of the way. The final branding is clean, fresh, and timeless—and it’s looking incredible as we bring it to life across physical applications.
The process was easy and seamless. Communication was crystal clear, timelines were met, and I always felt prioritized. Beyond just the branding, Made Outside helped ground Frenchy’s in the local community by making valuable connections.”
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