“Made Outside truly understood our mission and delivered conscious branding that perfectly bridges the esoteric and metaphysical aspects of our work with its physical elements.”
Deborah Nelms, Founder of Esthétique
Esthétique
- Skincare + Wellness
Esthétique, a holistic beauty and wellness establishment in Charlotte, North Carolina, partnered with Kara to revitalize their brand identity. The rebranding initiative, which included updated packaging and an enhanced online presence, significantly elevated Esthétique’s market presence. This brand strategy and visual updates crafted almost a decade ago, remains timeless and continues to resonate strongly with their audience.
- Brand Strategy
- Brand development
- brand messaging
- packaging design
- Website Design + development
- Art Direction
- photoshoot + Styling
- collateral design
- catalog development
- digital advertising
- social media graphics
- email marketing
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Esthétique, known for its commitment to holistic beauty and plant-based skincare, faced the challenge of needing a brand refresh that would accurately reflect its multifaceted nature as a skincare lounge, apothecary, and healing studio. To sustain its growth and distinguish itself in the competitive beauty industry, Esthétique needed a comprehensive rebranding that would enhance its visibility while preserving the timeless look of its brand.
The Solution
Made Outside worked closely with Esthétique to develop a rebranding strategy that honored the brand’s timeless aesthetic while refreshing its visual and verbal identity to better align with its philosophy of delivering expert skincare treatments using conscientious, plant-based products. We introduced new collateral and website designs that reflected the brand’s commitment to natural and holistic beauty and enhanced its online presence to engage a broader audience.
The rebranding effort successfully preserved the timeless quality of Esthétique’s brand while positioning it for continued relevance and growth in the market. The immediate impact was evident, with a 600% increase in social engagement within the first 90 days of the rebranding launch. This success not only boosted brand awareness but also reinforced Esthétique’s reputation as a leader in natural and holistic skincare, with a truly timeless brand identity.
before
after
“Thanks to Made Outside, we’re building lasting connections centered around healing, energy, touch, and spirituality.”
(2) Website Design and Development – blending modern design with seamless functionality to elevate their online presence and captivate customers.
Made Outside produced captivating photography and styling that embodies the essence of skincare and wellness, creating a serene yet powerful visual narrative that deeply resonates with the brand’s audience.
you might also like...
Book a Discovery Call
Discover how Made Outside can assist your company. Schedule a 20-minute call to discuss your needs and goals. We’ll provide an overview of Made Outside and explore how we can support your business, helping you achieve clarity and direction.
We are hard at work creating a positive digital footprint.
Follow us if you are seeking inspiration.
Learn How Your Company or Brand Can Capitalize on a $15 BILLION Industry that Keeps Growing.
A huge market shaped by new consumer preferences is unfolding and many brands are missing out. Learn how understanding and adapting to consumer behaviors can drive growth and customer loyalty in a competitive market.
"*" indicates required fields
LET’S BUILD a brand that matters. LET’S ACCELERATE your growth. LET’S CREATE a company built on purpose. LET’S DEEPEN your consumer connection.
