“Made Outside elevated our packaging design, positioning us as a brand leader ready for growth into national chain grocery stores. They created an elevated packaging design and brand identity that can grow with our scale, setting us up for future success.”
Gwendolyn Dare Hageman, Founder of Darë Vegan Cheese
Darë Vegan Cheese
- Plant-Based
- Consumer Packaged Goods
Made Outside partnered with Darë Vegan Cheese, transforming the brand from a small, local player in natural food markets into a nationally recognized name. Through the development of comprehensive brand assets, including Brand Guidelines and Updated Packaging Design across all SKUs, Made Outside helped Darë Vegan Cheese gain traction in major retailers like Whole Foods, Earth Fare, Co-Ops, Mother Earth Foods, and over 50+ retailers nationwide. The collaborative efforts led to incredible growth and national recognition.
- Brand Strategy
- Brand enhancements
- brand guide
- packaging Design
- Art Direction
- creative direction
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Darë Vegan Cheese started as a local brand with limited reach, primarily available in small natural food markets. The brand faced the challenge of breaking into a competitive national market with established plant-based products. With a lack of cohesive brand identity and limited awareness, the goal was to scale the business while ensuring the brand’s values of love, sustainability, and quality were communicated effectively.
The Solution
Made Outside developed a strong brand identity by creating detailed Brand Guidelines and Updated Packaging Designs for all product SKUs. These assets helped elevate Darë Vegan Cheese’s presence on store shelves and in the market. Alongside this, the team provided ongoing support to the founder, helping them navigate the challenges of scaling a brand. The result? Darë Vegan Cheese exploded onto the national stage, now found in major retailers like Whole Foods, Earth Fare, Co-Ops, and Mother Earth Foods, with over 50+ retailers and growing.
The selection below includes photography from Made Outside and images captured by and for Darë Vegan Cheese by Kristina Valdiviezo, Nick Levine, and The Treasured Olive.
logo provided by the client
Made Outside designed bold, eco-conscious merchandise for Dare Vegan Cheese, reflecting the brand’s commitment to plant-based innovation and sustainability.
before
after
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