Chef Alyssa’s Kitchen
- Food + Hospitality
For over 10 years, Made Outside has been proud to partner with Chef Alyssa’s Kitchen, a beloved culinary institution in Charlotte, NC. Our journey began with rebranding her successful cooking school and grew into a comprehensive creative partnership, including a custom website, collateral system, signage, and visual direction through photography and food styling. In 2024, we helped Chef Alyssa evolve her brand’s mission and purpose, updating brand positioning, messaging, and internal signage. We are currently redesigning her website to make it easier for users to book cooking classes and engage with her services. This long-term relationship continues to flourish as Chef Alyssa’s business grows in new directions.
- Brand Strategy
- Brand Development
- brand messaging
- Brand Guide
- Packaging Design
- Website Design + Development
- website copywriting
- Creative Direction
- Art Direction
- photoshoot + Styling
- Food Styling
- Collateral Design
- signage design
- Email Marketing
- social media graphics
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Chef Alyssa’s Kitchen needed to stand out in a competitive culinary space while maintaining a strong connection to the Charlotte community. Her growing business required a brand refresh that reflected her expanding offerings, including catering, family meals, and kids’ camps, while also improving the ease of online class registration and engagement.
The Solution
Made Outside has consistently supported Chef Alyssa’s brand development through strategic branding, packaging design, website development, email marketing, and social media strategy. We have continued to refine her visual identity and messaging to align with her growing services and community engagement. The 2024 website redesign will further enhance customer interaction with her classes and catering services, helping her reach more people while staying true to her brand’s purpose.
Chef Alyssa’s impact extends far beyond her kitchen. She’s a Charlotte favorite, known for her sold-out classes, kids’ camps, and endless contributions to the community through charity efforts. She has been consistently voted Best Cooking Class year after year, with accolades from Visit NC for “Best Cooking Class,” Food & Wine labeling her as one of the Best Cooking Classes in the Country, and Axios naming her one of the Most Influential Women in Food and Drink. The City of Charlotte even considers her cooking classes a must-do for visitors.
We’re honored to continue supporting Chef Alyssa as she tops the Charlotte culinary scene and beyond!
before
After
(2) Website Design and Development + Photography — with a solidified e-commerce strategy and great photography content we were able to create a online approach that helped boost class sales and other business offerings.
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