“Kara and her team embraced a deeply collaborative approach, actively listening to and engaging with our team. The ROI from their intricate and thoughtful design strategy has been substantial, reinforcing the enduring impact of their work on the brand’s market position. ”
Rodney Wedge, COO at Ashbourne Farms
Ashbourne Farms
- Hospitality
Ashbourne Farms, a 2,250-acre, third-generation farm in Kentucky’s bluegrass region, entrusted Kara to help rebrand the property while honoring its rich lineage. The goal was to create a modern yet refined brand that tells the story of what Ashbourne Farms envisions becoming—a haven for equestrians, a destination for events and magical moments, with farm-to-table cuisine at the heart of every experience. The brand now seamlessly blends its historical roots with an inviting, elevated atmosphere that reflects the farm’s future.
- Brand Repositioning
- Brand Enhancement
- brand messaging
- Farm Product Packaging
- Art Direction
- photoshoot + Styling
- Website Design + development
- website Copywriting
- Social Media Graphics
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Ashbourne Farms needed to balance its historical significance with its modern evolution as a luxury event venue, working farm, and equestrian center. The challenge was to update its identity while maintaining the authenticity of its storied past.
The Solution
Kara and her team repositioned Ashbourne Farms through a comprehensive rebranding strategy, including identity updates, farm product packaging, and a refined brand narrative that embraced the farm’s history. High-quality photography, art direction, and styling captured the property’s elegance, while the new website and social media graphics showcased its offerings, from events to farm-to-table cuisine. The rebrand successfully preserved Ashbourne Farms’ legacy while positioning it as a premier destination for equestrians, luxury events, and culinary experiences. The refined yet approachable brand resonates with both locals and visitors, blending history, nature, and modern hospitality seamlessly.
The selection below includes photography from Made Outside and client-provided images, which were captured for Ashbourne Farms by Andrew Hyslop.
before
after
you might also like...
Book a Discovery Call
Discover how Made Outside can assist your company. Schedule a 20-minute call to discuss your needs and goals. We’ll provide an overview of Made Outside and explore how we can support your business, helping you achieve clarity and direction.
We are hard at work creating a positive digital footprint.
Follow us if you are seeking inspiration.
Learn How Your Company or Brand Can Capitalize on a $15 BILLION Industry that Keeps Growing.
A huge market shaped by new consumer preferences is unfolding and many brands are missing out. Learn how understanding and adapting to consumer behaviors can drive growth and customer loyalty in a competitive market.
"*" indicates required fields
LET’S BUILD a brand that matters. LET’S ACCELERATE your growth. LET’S CREATE a company built on purpose. LET’S DEEPEN your consumer connection.
