“The beautiful branding and packaging design Made Outside created for us has helped us secure shelf space with premium retailers. Positivity, responsiveness, creativity are a few adjectives that best defines Made Outside and their talent. I highly recommend them.
Ilona Kosoff, Founder of 18 Chestnuts
18 Chestnuts
- Health-Conscious Soups
- Consumer Packaged Goods
Made Outside collaborated with 18 Chestnuts, a woman-owned startup founded by Ilona Kossoff, to turn her creativity and passion for nutrient-dense soups into a thriving brand. The project involved brand strategy, messaging, packaging design, photography, website development, and collateral creation, bringing Ilona’s vision to life. After leaving her legal career, Ilona sought to express her creativity and share her obsession with healthy, locally sourced soups, and Made Outside helped her shape a unique brand identity.
- Brand Strategy
- Brand Development
- brand messaging
- Shopify
- packaging Design
- website design
- Art Direction
- photoshoot + Styling
- food styling
- Campaign Development
- Collateral Design
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
18 Chestnuts, as a startup, faced the challenge of breaking into a competitive plant-based food market with no brand recognition. Ilona’s story of creativity, health, and sustainability needed to be communicated effectively to build trust and attract health-conscious consumers. The task was to create a brand identity that resonated with both direct-to-consumer buyers and retail shoppers, establishing credibility in both spaces.
As a nationwide, D2C brand with a decade in business and countless life-changing 5-star reviews, this family-started, family-owned brand had an ambitious mission to help all people find health with safe pots, pans, skillets and baking sheets that don’t leach toxic chemicals like other brands. We were up for the challenge.
We first started with a brand refresh to align the brand look and feel, colors and fonts with the target demographic. Then moved into content creation and website UX/UI design within the Shopify+ platform.
The Solution
Made Outside developed a cohesive, strong brand identity that brought 18 Chestnuts to the forefront of the plant-based food sector. The team created a striking packaging design (which won an ADDY Award in 2022) and launched a direct-to-consumer website alongside targeted social media campaigns. The brand quickly gained traction, expanding nationwide and securing placements in major retailers like Whole Foods, Earthfare, Bristol Farms, and Albertsons.
18 Chestnuts has also been recognized for its excellence, including being a finalist at the World Plant-Based Awards for Best Plant-Based Convenience Product, Best Plant-Based Packaging, and Best Plant-Based Startup. Keep an eye out for their award-winning soups on store shelves across the country!
With the foundation strongly planted in the ground, we continued to elevate the brand with a website solid strategy, intuitive UX/UI wireframing, exquisite and unique design, and on-brand copywriting. Take a peek at Xtrema.com and shop around for the only 100% pure ceramic cookware on the market for a truly healthful lifestyle.
(primary & secondary logos)
(supportive brand elements)
“Working with Made Outside has been an incredible experience. Their ability to listen closely to our vision and deliver on point has been outstanding. The beautiful branding and packaging design they created for us not only fits our vision perfectly but also gets constant compliments and helping us secure shelf space with premium retailers. It’s even won awards for packaging design!
I highly recommend Made Outside for anyone looking for thoughtful, beautiful work. I enjoyed the entire process very much!”
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