The Power of Consistency: How Cohesive Branding Across Channels Drives Success

In today’s digital and physical marketplaces, brand consistency is more than a best practice—it’s a strategic imperative. Maintaining a cohesive brand presence across all touchpoints, from packaging to digital platforms, is crucial for building recognition, trust, and customer loyalty. When executed effectively, consistent branding not only enhances a brand’s identity but also fosters a deeper […]

A New Era for Poppy Hand-Crafted Popcorn

At Made Outside, we take immense pride in partnering with clients to help tell their stories in ways that resonate with consumers. Our latest project with Poppy Hand-Crafted Popcorn marks a significant milestone for this beloved all-natural gourmet popcorn company as they celebrate their 10th anniversary and unveil new packaging and leveled up brand experience. […]

Elevating Fruition Chocolate: The Role of Packaging in Retail Shopping and Gifting

Fruition Chocolate, frequently featured in national publications like Bon Appétit and The New York Times, is often regarded as the ideal luxury gift. Renowned for its artisanal approach and top-tier ingredients, Fruition’s dark milk chocolate bar, made with 68% cacao sourced from Peru’s Marañón Canyon, exemplifies this commitment to quality. According to both articles, Fruition […]

Xtrema Ceramic Cookware: Innovating with Pure Ceramic Quality

Xtrema Ceramic Cookware distinguishes itself with a 100% pure ceramic construction, avoiding metal coatings. Highlighted in Organic Authority and Forbes, Xtrema is recognized as a top choice for health-conscious cooks. Their Signature Series Cookware Set, made from clay, water, and natural oxides and fired at 2,500°F, offers superior heat retention and durability. In these featured […]