The Evolution of Legacy Brands: How to Modernize Without Losing Your Roots
Legacy brands hold a special place in the market, representing tradition, quality, and familiarity. However, as consumer preferences and market dynamics evolve, even the most beloved brands must adapt to stay relevant. The challenge lies in modernizing the brand’s image while preserving the essence that made it successful in the first place. Let’s explore how […]
The Power of Consistency: How Cohesive Branding Across Channels Drives Success
In today’s digital and physical marketplaces, brand consistency is more than a best practice—it’s a strategic imperative. Maintaining a cohesive brand presence across all touchpoints, from packaging to digital platforms, is crucial for building recognition, trust, and customer loyalty. When executed effectively, consistent branding not only enhances a brand’s identity but also fosters a deeper […]
Natalie’s Orchid Island Juice: A Decade of Women-Led Partnership
At Made Outside, we take great pride in the long-standing relationships we build with our clients. By bringing purpose and strategy to the branding, packaging, and website, we help elevate brands and drive their success. One of our most rewarding collaborations has been with Natalie’s Orchid Island Juice, a company that epitomizes dedication to quality […]
A New Era for Poppy Hand-Crafted Popcorn
At Made Outside, we take immense pride in partnering with clients to help tell their stories in ways that resonate with consumers. Our latest project with Poppy Hand-Crafted Popcorn marks a significant milestone for this beloved all-natural gourmet popcorn company as they celebrate their 10th anniversary and unveil new packaging and leveled up brand experience. […]
Elevating Fruition Chocolate: The Role of Packaging in Retail Shopping and Gifting
Fruition Chocolate, frequently featured in national publications like Bon Appétit and The New York Times, is often regarded as the ideal luxury gift. Renowned for its artisanal approach and top-tier ingredients, Fruition’s dark milk chocolate bar, made with 68% cacao sourced from Peru’s Marañón Canyon, exemplifies this commitment to quality. According to both articles, Fruition […]
The Psychology of Color in Branding and Purchasing Power: How Color Theory Drives Food & Beverage Brands
At Made Outside, we know that color is more than just a visual element—it’s a strategic tool that taps into consumer psychology, especially in the food and beverage industry. The right use of color not only reinforces a brand’s identity but also impacts purchasing decisions in subtle but powerful ways. A Lesson in Freshness Natalie’s […]
Maximizing Shelf Impact: Packaging Design Tips for CPG Brands
In today’s crowded retail spaces, your product’s packaging is often the first—and sometimes only—chance to grab a shopper’s attention. For consumer packaged goods (CPG) brands, effective packaging is more than just a protective layer; it’s a crucial marketing tool that can influence purchase decisions. At Made Outside, we believe that successful packaging design is about […]
Repackaging for Success: The Impact of Innovative Packaging Design on Brand Growth
In the competitive world of consumer packaged goods (CPG), packaging is far more than just a vessel for your product. It’s a powerful tool that can influence consumer perception, enhance brand identity, and drive sales. Innovative packaging design is not only about aesthetics but also about functionality and alignment with brand values. When done right, […]