“The branding work Kara and her team did has stood the test of time. The longevity of this work is a testament to the thoughtful and strategic approach Kara took in developing materials that are not only visually appealing but also adaptable to evolving trends and market demands.”
Catherine Dooley, Director of North Corner Haven
North Corner Haven
- Hospitality
Over 8 years ago, North Corner Haven partnered with Kara for consulting services to help transform their 600-acre property from a family residence into a thriving business. The Dooley family wasn’t sure how to utilize the land, so they hired the team to develop a strategy that would best market the property for events and sustainable farming. Through careful brand development and positioning, North Corner Haven evolved into a premier event venue and operational farm, offering luxury hospitality and farm-to-table experiences.
- Brand development
- brand messaging
- Situational + competitive Analysis
- Market Research + Key Insights
- Customer Profiles + target audience
- Value Proposition + Pillars
- creative direction
- Art Direction
- Photography + Video Production
- Collateral Design
- Email Marketing
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
North Corner Haven needed guidance on transitioning the property from personal use to a business model. The Dooley family sought strategic advice on leveraging their land for events, sustainable farming, and hospitality.
The Solution
We developed a comprehensive strategy for North Corner Haven that included situational analysis, market research, brand development, website design, content creation, and marketing assets, aligning the property’s identity with its potential. We successfully attracted high-end affluent customers by highlighting its natural beauty and sustainable practices. As a result, North Corner Haven became a sought-after venue with events booked years in advance, positioned as a premier destination for corporate and personal events, all while maintaining its commitment to sustainable farming. The property now thrives as a successful business with year-round programming.
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