“Made Outside delivered the core aesthetic and visual positioning of Ned’s two major product lines. The visuals and positioning of our brand have been pivotal to the success of our company. We’re constantly told how beautiful the brand is and it has even won design awards. ”
Adriaan Zimmerman, Co-Founder at Ned
Ned
- CBD
- Natural Products
Ned, a progressive CBD company from Boulder, Colorado, has built a strong reputation by producing high-quality, organic cannabis products, working directly with dedicated farmers who use non-GMO seeds and avoid pesticides. Ned’s commitment to clean extraction processes and providing natural alternatives to prescription drugs has set them apart in the crowded CBD market. Made Outside was initially approached for a packaging project, but the collaboration quickly evolved into a long-term partnership that included launching new product lines, overhauling their original products, and creating a comprehensive brand book to guide future partners and vendors.
- Brand Identity Refresh
- Brand Guide
- Packaging Design
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
thinking bigger
The Challenge
Ned’s founders, Rhett and Adriaan, realized through their personal experiences that society’s approach to health, well-being, and success was fundamentally flawed. They wanted to offer a natural alternative to the stress and anxiety brought on by modern life, which is often exacerbated by device addiction and over-packed schedules. However, to effectively communicate their mission of “plants before pills,” Ned needed to refine and expand their product offerings and ensure that their brand messaging was consistently represented across all channels and products.
The Solution
Made Outside partnered with Ned to bring their vision to life, beginning with a packaging project that quickly expanded into a comprehensive rebranding effort. We helped Ned launch new product lines, including their powerful sleep blend and hemp oil capsules, while also overhauling their original product line, which included tinctures, lip balms, and body butters. To ensure that Ned’s brand values and mission were consistently conveyed, we developed a comprehensive brand book that serves as a guide for future partners and vendors. This strategic partnership has enabled Ned to maintain their leadership in the CBD market while staying true to its core values of providing natural, effective alternatives to traditional pharmaceuticals.
The selection below includes photography from Made Outside and client-provided images, which were captured for Ned by Jimena Peck.
“Made Outside delivered the core aesthetic and visual positioning of Ned’s two major product lines. Kara and her team took the time to ask questions and really get to the core of who we were. The visuals and positioning of our brand have been pivotal to the success of our company. We’re constantly told how beautiful the brand is and it has even won design awards. Our objective was to create a brand that was too noticable to blend in with competition. With that, we succeeded!
We couldn’t have been happier with the work.”
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