“I recommend Made Outside to any brand looking to elevate their presence and reach new heights. With their exceptional talent, unwavering dedication, and genuine passion for what they do, they are undoubtedly the ideal partner for any creative endeavor.”
Patrick Bergstrom, Partner at Xtrema Cookware
Xtrema
- Non-Toxic Cookware
- Direct to Consumer
Xtrema, a family-owned and operated cookware company specializing in 100% ceramic and non-toxic cookware, partnered with Made Outside to modernize its brand and strengthen its market presence amid rising competition. The rebranding initiative, which included updated brand development, photoshoots, website redesign, and strategic advertising, led to a substantial increase in sales and click-through rates during the challenging years of 2020-2021. The refreshed brand identity allowed Xtrema to resonate more deeply with its target audience, fostering stronger connections and significantly elevating its profile in the competitive cookware market.
- Brand Strategy
- Brand development
- brand messaging
- Website Design + development
- website Copywriting
- Art Direction
- photoshoot + Styling
- LOCATION + PROPS
- campaign development
- COLLATerAL DESIGN
- social media graphics
- Brand Identity Refresh
- Brand Strategy Framework
- brand messaging
- Shopify
- UX Website Design
- website Copywriting
- photoshoot + Styling
- LOCATION + PROPS
- Art Direction
- COLLATerAL DESIGN
- CONTENT CREATION
thinking bigger
The Challenge
Xtrema faced significant challenges in maintaining click-through rates and sales amidst growing competition from well-funded cookware brands such as Caraway and Our Place. The existing brand and online presence needed a comprehensive overhaul to remain relevant and competitive in a rapidly evolving market. Xtrema sought to update its brand identity to better communicate its unique value proposition and to enhance its appeal to a broader audience, all while maintaining its core values of quality, non-toxic, and sustainable cookware.
The Solution
Made Outside worked closely with Xtrema to develop a rebranding strategy that modernized its brand while staying true to its core values. This included a complete update of their brand development, with a new logo, refreshed messaging, and support assets. We also managed a comprehensive photoshoot and styling session to create visually compelling imagery that would resonate with their audience. The website was redesigned and developed to offer a more engaging and user-friendly experience and strategic advertising campaigns were launched to drive traffic and conversions.
The results were immediate and impactful, with a notable surge in both sales and click-through rates that exceeded the client’s expectations. The newly revamped visuals and messaging effectively communicated Xtrema’s unique value proposition, facilitating a more compelling and authentic appeal to consumers. This comprehensive approach not only helped Xtrema stand out in a crowded market but also strengthened its connection with its target audience.
before
after
supportive brand elements
Creating compelling and relatable content was a large gap in the asset library of Xtrema and was one of the first things we tackled with the new website project.
We used real people with real recipes that they could create at home – showing variety and approachability.
“One of the highlights of our experience with Made Outside was their gifts in casting a vision visually for our brand. From the moment we got the first mood board I knew we were well on our way to the new visual appeal our brand needed. Not only did the team show up creatively on photoshoot day but Kara and Co. went above and beyond to put together the best team and location possible to highlight our products.”
(2) Website Design UX/UI and Content Creation – a positive website experience and photography that sells your product effectively can become the difference between boosting sales and falling flat to your competitors online.
“What truly sets Made Outside apart is their unparalleled creativity and understanding of our brand’s vision. They took the time to deeply grasp our identity and values, which translated into innovative strategies and stunning creative work that boosted sales.”
Patrick Bergstrom, Partner at Xtrema Cookware
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