Tighties: Redefining Activewear
Tighties leggings are designed to enhance both exercise and daily activities by promoting improved blood flow to the legs. As highlighted in The Wall Street Journal, these leggings are a must-have tech gadget for the new year, setting a new standard in activewear. The article also touches on their innovative design, which supports muscle engagement […]
From Local Favorites to National Brands: How to Scale Your CPG Business with Strategic Rebranding
The journey from a beloved local product to a nationally recognized brand is one of the most exciting challenges for consumer packaged goods (CPG) companies, especially those rooted in vibrant local communities like Asheville, North Carolina. It requires not only growth in production and distribution but also a strategic shift in branding that resonates with […]
