At Made Outside, we take immense pride in partnering with clients to help tell their stories in ways that resonate with consumers. Our latest project with Poppy Hand-Crafted Popcorn marks a significant milestone for this beloved all-natural gourmet popcorn company as they celebrate their 10th anniversary and unveil new packaging and leveled up brand experience.
As Poppy continues to expand its presence in the home & gift sector and the gourmet food & natural grocery markets, it was crucial to create packaging that is both visually cohesive and reflective of the brand’s ethos. Our team at Made Outside collaborated closely with Poppy’s founder and CEO, Ginger Frank, to bring this vision to life. Since 2018, Poppy has seen growth year-over-year and was ready to prepare for the next level of growth with online sales and additional retail.
The Vision Behind the NEW Brand and Packaging
Ginger’s insights were instrumental in shaping the updated brand and new packaging design. She emphasized that joy and making people smile were the most important part and that popcorn should be fun. The visual elements we built created a personality that directly aligned with Ginger’s vision and allowed consumers to see and feel the Poppy brand more intentionally.
There was an extensive amount of products that had inconsistent packaging from fonts and colors to nutritional callouts and visual hierarchy. In order for them to grow at the rate they were growing, the brand needed a solid and consistent foundation. We reworked all the brand messaging and positioning and changed the entire branding toolbox while keeping the integrity of the logo intact.
When we started the packaging design project, we began with custom concepts prioritizing growth with flavors and overall flavor and category consistency. Once we had concepts approved, we needed a custom illustration that would stay the same across all products, changing in color per flavor. Each design element was custom designed and a nod to the brand’s core values and story:
The Corn: Symbolizing the farms that supply fresh, non-GMO popcorn, it reflects the commitment to quality and natural ingredients.
The Hearts: Representing the love for the community and the passion poured into every batch of popcorn.
The Sun and Clouds: Illustrating that both sunny and cloudy days are essential for growth, mirroring the company’s journey over the past decade.
The Smiley Faces: Highlighting the joy and fun of sharing Poppy popcorn with loved ones.
Ginger expressed her satisfaction with the project, saying, “The greatest value of Made Outside was taking time to learn more about me, about the brand, learning the WHY, understanding how, and then took that information and crafted it into a brand to tell our story. I couldn’t love our new branding more. Made Outside walked this journey with us and really brought my heart for the brand to life.”
At Made Outside, we are honored to have been part of this journey, helping to visually communicate the brand’s story and values. We believe that great design goes hand in hand with great products, and Poppy’s new packaging is a testament to this philosophy.
Made Outside’s Award-Winning Expertise
Made Outside is proud to have won Best of Show at the Charlotte Addy Awards and multiple awards for rebranding initiatives, art direction and catalog design. Our commitment to excellence and innovative design has been a long-term priority and are always happy to see our clients get rewarded on their projects and vision.
Visit www.PoppyHandCraftedPopcorn.com to explore the complete range and experience the love and care that goes into every bite at retailers nationwide or shop directly on their website.
Please see our work with Poppy Handcrafted Popcorn HERE.
